Otaku culture is often interpreted as a postwar reponse, but moe’s roots definitely predate General MacArthur. Just look at this Imperial officer’s oddly otaku-ish comments:
“The Government of Japan attempted many times to alienate the allied forces protecting Australia. The Japanese aimed their ‘Divide and conquer’ tactics at the Aussie Troops fighting in New Guinea and Papua. Their attitude toward this subject is mentioned by Lieutenant Colonel Mahmood Kan Durrani in The Sixth Column, Cassell and Company, 1955. The LTC was a prisoner of the Japanese and quotes a lecture given by a Japanese officer on how leaflets should be prepared. One of his six recommendations was:
‘The leaflet should have, if possible, the picture of a beautiful woman, after the method used by the Germans in the First World War. This device would insure that the soldier would be attracted and would be unable to resist looking at the picture over and over again. This would rouse his passion, and his heart would be inclined for love and to hate fighting.’“
The text and image are from the fascinating page, “Sex and Psychological Operations,” composed by Herbert A. Friedman, about sexual propaganda in WWII. His conclusion, ultimately, is that sexual propaganda doesn’t work. At least, it didn’t work in WWII. I reckon in modern times, outside a military context, it could be much more effective. Back to otaku culture, 55 years later, we find that officer’s sentiment in a much nobler vision:
From 『サルでもわかる都条例都条例対策 ～Monkey Business～』, or An Idiot’s Guide to Tokyo’s Harmful Books Regulation, by Nogami Takeshi
Now that’s the sort of propaganda I can get behind (despite all the grad school critiques to be made about its feasibility). Speaking of propagation, this doujinshi’s author actually gave permission for it to be freely scanned/reproduced online, with a unique “copyleft” notice:
“The book has received the copyright protection under the Japanese Copyright Act and international treaties such as the Verne Treaty. However, taking into consideration the contents and purpose of this book, the authors of this publication provides expressed permission for others to reproduce, share, redistribute the contents of this publication so long [sic] such activity does not result in financial or material compensation for the agent conducting the activity.
You are free to spread the word, but please don’t rip us off.
If you would like to reward our efforts, please attempt to buy this book in its physical form at doujinshi consignment shops or Nogami’s online doujinshi mail order service, and find out more about the other books we publish.”
So download a copy without guilt if you’d like; it’s pretty interesting.