As anyone on the internet knows, My Little Pony: Friendship is Magic has become freakishly popular. And it’s even getting well known in Japan. A growing number of episodes can be watched fansubbed on Nico Nico Douga, and the response is quite positive.
Someone is also translating the Japanese niconico comments into English. It’s like a trippy recursive feedback loop of fandom, full of “kawaiiiii”s and “wwwwwww”s.
To be honest, I’m not that surprised. MLP: FiM is, at it’s core, no different than slice-of-life moe anime like K-On! or Azumanga Daioh. There’s an all-female cast, with cutesy archetypes like the socially-awkward genius (Twilight Sparkle), the genki high-tension girl (Pinkie Pie), and the the adorable shy one (Fluttershy). There’s the humor and schmaltzy sentimentality. The only difference is, the characters are magical talking ponies in a tripped-out rainbow world. Which, in some ways, is even more awesome than the usual highschool girl setting. And otaku needn’t worry about losing their beloved zettai ryouiki, etc. fetish fuel; there are plenty of other fetishes to gain (Ponibooru actually has a tag for “foalcon,” oh god what).